The NFL Goes Pink
October 3, 2011
The Power of Pink
In collaboration with The American Cancer Society, and Susan G. Komen for the Cure the NFL and NFL Players Association will again this October be supporting breast cancer awareness month.
The NFL’s “A Crucial Catch” campaign has grown tremendously over the last two years, using an on-field presence and a national breast cancer screening-reminder to help raise funds.
Reebok, Adidas, Under Armour, Nike, Riddell, Wilson, Pro Specialties, and The Longaberger Company are franchises working with the NFL to market breast cancer awareness. Their products will be the ones that the players are wearing and using that portray the pink ribbon. These products include; cleats, gloves, wristbands, officials BCA hats, pink helmet chin cups, BCA football and BCA quarterback towels, pink shoelaces and BCA pins, coins, etc.)
Footballs and posts were covered in pink ribbon decals. A pink bow lay in the middle of the field at Oakland. Patriots quarterback Tom Brady was among many who had a pink towel hanging from his waist. Philadelphia’s Michael Vick wore a padded pink glove. In San Diego, the Chargers had little bits of pink in the “San Diego” and “Chargers” that were painted in the end zones. Chargers nose tackle Antonio Garay who always tries a new style, had a pink ribbon shaved into the left side of his head. Some of the Green Bay Packers wore pink-and-white gloves and pink-and-black shoes, including Clay Matthews, running back James Starks and safety Charlie Peprah. Quarterback Aaron Rodgers had a pink wristband on his left arm during the game against Denver. The cheerleaders are of course joining in wearing pink.
On Sunday, Cowboys linebacker Bradie James, an enthusiast of breast cancer awareness who lost his mother to the disease, and many of his teammates wore pink accessories with their uniforms as a sign of support. As part of the Cowboys’ and Susan G. Komen for the Cure’s “I Promise” partnership, Ambassador Nancy G. Brinker, founder & CEO of Susan G. Komen for the Cure, served as Honorary Game Captain. Brinker joined players and referees at mid field for the coin toss, the coin also had a pink ribbon.
To kick off the Ravens/Jets game yesterday, Martina McBride sang the National Anthem in front of dozens of breast cancer survivors.
All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction (www.NFL.com/auction), with proceeds benefitting The American Cancer Society and team charities.
So enjoy your football this season, you’ll be spreading awareness too. (So will the men in your lives, they won’t even know it.)